What is Chiropractor Marketing

Tips for New Chiropractors

Embarking on a new career as a chiropractor can be an exciting and rewarding experience. However, transitioning from classroom training to working with patients and running your own business is oftentimes easier said than done. From running a profitable business, to building rapport with clients and patients, many lessons simply can’t be taught in a classroom—they need to be learned on the job. To help with this transition, we spoke with seven industry experts, and asked them to share their some of their advice for new chiropractors.

Figure out how you want to practice

are woefully ill-equipped in business skills getting out of chiropractic school. The number one question I ask all new chiropractors, chiropractic students or prospective students is WHY do you want to be a chiropractor? Motive is key. If money is your motive, then I wish you luck and suggest you focus on a personal injury practice.

Next, you need to know how you would like to run your office. Will it be an all-cash practice? Will you deal with insurance? Will you focus on personal injury, sports, pediatrics or would you like to be an all-around chiropractor seeking to help every person you come across to live life to their fullest? Will you need x-ray in office or is having nearby facilities adequate?

Deliver value to your patients first

For years, I used to speak to the 12th quarter students at Life Chiropractic College West on the ins and outs of insurance billing. The very first question I always asked the room was “Who plans on going all cash and not take insurance in their practice?” Within seconds, 75% of the hands in the room would shoot up. Then, 6 to 12 months later I would get phone calls from those same students, now doctors, wondering if I could help them get started with insurance.

What changed? Once they started practicing, these new doctors were confronted by the reality of eliminating any obstacles for patients to sign up for care. After sitting through consultation after consultation with patients asking if their insurance would cover the care, and having patients get up to leave once they realized that they would have to pay out-of-pocket, these doctors were now eager to make the sales conversation with new patients easier.



If you are thinking of starting your chiropractic franchise, then you are probably an entrepreneur and might not be scared to try new things. If this describes you, then congratulations, the world needs more people like you!

The potential problem that many entrepreneurs and dominant personality-type people have when they begin something new is the details.  They can nail down their vision, their goals, and their purpose; but when it comes to opening day, they sometimes get a bit lost.

Does this describe you?

Would you love to step into the adventure of starting your own clinic and practice, but the details scare you and hold you back?

How can you start a chiropractic franchise with as little headache as possible?

The answer is simple:  partner with Nuspine Chiropractic when you begin your chiropractic franchise!  Our desire is to partner with you and provide the framework and support you need so that you can focus on starting and running your own practice.


When we talk about training in the context of opening day, we are not talking about your license to practice; we are assuming you are already licensed.


How Often Do I Need Chiropractic Adjustments?

So you’ve decided to seek chiropractic treatment. The next step: determining how frequently to follow up.

The reasons people seek chiropractic treatment are many. Some use a chiropractor’s skills for back adjustments, or aligning vertebrae for preventive care. Others want help managing serious pain conditions, such as scoliosis or whiplash.

Different chiropractors have different philosophies concerning adjustments. The goal of some chiropractors is to help you return to your prior state of health, and then they don’t necessarily expect to see you again, unless you have further problems.

What does a chiropractor do?

Chiropractors can often treat common back and neck pain in a few sessions, sometimes with once-a-week visits.

It may take longer or more frequent visits, however, depending on your individual condition, underlying factors that are stressing your body and length of symptoms. Your previous injuries may affect treatment time, along with any proper care you received and rehabilitation for those injuries when they occurred.

Serious pain requires intensive chiropractic treatment

If you have a condition or injury causing serious pain, you’ll likely need intensive treatment. This might entail as many as two or three back adjustments a week, with a gradually decreasing number of weekly visits that could last a year or more. It depends on your condition, how severe your body’s damage is and your level of pain, combined with how well you respond to chiropractic care


important times your baby needs to be checked by a pediatric chiropractor during the first year and why

Have you ever wondered why you see so many kids going to a pediatric chiropractor when they aren’t complaining of back pain? Why so many of your friends have been taking their kids to a pediatric chiropractor? The health benefits reach so much further than pain

What is chiropractic for kids?

Chiropractic is based on the delicate relationship between the spine and nervous system. When a child is faced with major traumas (like birth, bad falls, accidents) or repetitive traumas that seem minor (like learning to walk, bumping their head constantly, etc) it can cause the spine to create interference with your child’s nervous system. This interference can be like static on a cell phone making it difficult for your child’s brain and body to communicate properly

This is the system that controls EVERYTHING! And when a child is growing and developing, their brain and nerves are working like crazy. If the interference is left unchecked, it can create health problems. Things like ear infections, allergies, colic, bed-wetting, sensory processing disorders, difficulty breastfeeding, and the list goes on. Realistically, anything that the nervous system controls can be affected, which again is everything. That is why parents with children of all ages have trusted pediatric chiropractors like us for generations.


This is THE most important time in your child’s life to be checked. The trauma experienced by mom and baby during the birthing process is so severe and yet so often overlooked. Sometimes things like forceps or vacuum extraction make it easy to see the physical stress that can be caused, but most times it goes unnoticed. The amount of traction (pulling on the head and neck) that your brand-new baby has to go through is the same as putting a 30-50 pound weight vest on your child and picking them up by the head. The same thing goes for babies born via caesarean section. Since our babies can’t talk, it’s easy to overlook this trauma. But as a pediatric chiropractor, I am able to remove the damage and restore the function of your child’s nervous system

Using their head

When a baby is born, they have one primary curve in their spine. When they start to use their head, the curve in their neck (called cervical lordosis) begins to develop. This causes a lot of strain and tension in their delicate spine and nerves. If this tension is left, it can cause the curve in their neck to not develop properly. This curve is the closest to their brain and is very important to their overall health.



search the term chiropractor near me to look for a new office. The market avails so many chiropractors which can make choosing one confusing. Below is a simplification of the process of figuring out how to find a chiropractor near me.

do a consultation before deciding on receiving their care. This marks an important step since it helps you in feeling comfortable as you get the treatment in that environment. On your first visit take a look at examining rooms, reception area as well as any staff you come across.

Secondly, go online and look for grades and reviews given to various chiropractors form former and current patients. However, do not consider only this factor but let it be considerable. Seeing more of positive reviews with no bad reviews does not imply the doctor is great. Instead, look for a doctor who has a good mix of both bad and good reviews as this shows the reviewers are more real.

Visit an association website as you look for a chiropractor. This assures you of getting a doctor with all necessary licensing in the field. Different regions have different laws about chiropractors, therefore ensure to research to ensure the doctor you choose has proper certifications and licenses as needed by your region laws. If you visit an organization website of chiropractic, the need for much research will be reduced.

Look for referrals by people in your locality for recommendations of best chiropractors. Such people include co-workers, family members, friends or even anyone else capable of giving recommendation. In case you lack someone to enquire from, ask the physicians of primary care in your reach.